We are pleased to announce that Steffen Bang has  joined today Viking Arm company in a new position of a Brand Manager.

Steffen is a highly experienced marketing professional. He graduated from BI Norwegian Business School as a Bachelor of Management in 1991 and continued his education in Drexel University (Philadelphia) where he successfully achieved a Masters Degree in Marketing in 1995.  During his long career Steffen has held marketing management positions, among others, with NEC Scandinavia, Panasonic Norge and  Volvo Car Norway.

As a member of our small and dynamic management team he will actively contribute to creating Viking Arm marketing strategy and initiatives that resonate with our target markets.  Steffen’s responsibilities include the following tasks but not limited to:

• Analyzing Viking Arm brand positioning, market trends and consumer insights
• Translating Viking Arm brand elements into plans and go-to-market strategies
• Building Viking Arm brand awareness and increasing brand value
• Ensuring that messaging and marketing activities are aligned with brand and company values
• Planning and executing marketing initiatives including campaigns and events
• Measuring and reporting on campaign performance and assessing KPIs and ROI
• Managing new and ongoing marketing and advertising activities
• Monitoring product distribution and consumer reactions
• Aligning the company around the brand’s direction, choices and tactics

We hand-picked Steffen because we know he’ll help us rise Viking Arm to the next level. Our company is growing and changing every day and we’re thrilled to have our new Brand Manager along for the ride. Congratulations and welcome aboard. Steffen, please make waves!